It makes sense. BTW, have you heard about how Nestlé used this same concept to make coffee popular in Japan, a country filled with tea lovers.
When they first launched their coffee there, it was a massive flop. You are not going to switch from tea to coffee just like that, will you?
So basically they made coffee-flavored chocolate, and it was a massive hit among children, and when they grew up, of course they preferred coffee over tea.
Some people didn't like what Nestlé did, saying they were selling addiction, but I don't know I like to see the glass as half full.
I heard about it, from someone talking about it on a podcast.
Maybe the Joe Rogan podcast?
I honestly do not know how much of that is true, but it makes sense: cultural norms and habits cannot be changed with a big ad campaign, but it takes time, and sometimes you have to wait for the next generation(s).
By the way, that story shows how much important is familiarity and the strong effect of the mere exposure concept.
It makes sense. BTW, have you heard about how Nestlé used this same concept to make coffee popular in Japan, a country filled with tea lovers.
When they first launched their coffee there, it was a massive flop. You are not going to switch from tea to coffee just like that, will you?
So basically they made coffee-flavored chocolate, and it was a massive hit among children, and when they grew up, of course they preferred coffee over tea.
Some people didn't like what Nestlé did, saying they were selling addiction, but I don't know I like to see the glass as half full.
I heard about it, from someone talking about it on a podcast.
Maybe the Joe Rogan podcast?
I honestly do not know how much of that is true, but it makes sense: cultural norms and habits cannot be changed with a big ad campaign, but it takes time, and sometimes you have to wait for the next generation(s).
By the way, that story shows how much important is familiarity and the strong effect of the mere exposure concept.
Ah, this must be the reason Taylor Swift became so popular!
I guess 🙂
Two things.
Today I learned. The sciency part of the article was fantastic...actually the entire article articulated the idea pretty good.
I take home that the brain takes familiarity as an equivalent for safety, even if its no longer like that.
Second, I loved your CTA.
Great post, Giacomo!
Thank you Camilo 🙂