Super interesting article, Giacomo. Marketers intentionally create these associations and know that initial impressions shape brand perception. This is a great reminder that being thoughtful about our initial judgments is essential.
The pretty privilege is real, especially the association of beauty with intelligence and charisma. Unless you're a beautiful successful woman in politics in Italy: in that case the immediate mental association is that you didn't deserve to be there, you must have slept with someone. I wonder how the halo effect copes with the cultural biases.
Super interesting article, Giacomo. Marketers intentionally create these associations and know that initial impressions shape brand perception. This is a great reminder that being thoughtful about our initial judgments is essential.
Thank you Alexandra!
Thinking carefully about our first impressions/judgements is key to try live a life without too many biases.
The pretty privilege is real, especially the association of beauty with intelligence and charisma. Unless you're a beautiful successful woman in politics in Italy: in that case the immediate mental association is that you didn't deserve to be there, you must have slept with someone. I wonder how the halo effect copes with the cultural biases.
Nice review of HALO effect. Marketers use this everytime, thanks Giacomo :)
Oʻoʻ
What does it mean?
I think I accidentally typed it 😅. By the way, I liked your post.
Thank you Puneet😄