Great article and I’ll be the first to admit that I am a huge participant of word-of-mouth communication around the brands and products that I love. I’ve gotten dozens of friends and family to purchase from brands including Allbirds, Peak Design, and Sonos…. Similarly I am a big proponent for software tools I live and die by such as Notion and YNAB (I’m typically an early adopter, so most of the time they’ve never heard of whatever I am ranting about). WOM is incredibly powerful, and on another note, I think Substack is doing a great job in offering opportunities for creators to foster WOM for their writing.
Some beehive writers offer incentives for your recommendations for telling others to subscribe to their newsletters. Examples: shoutouts in the newsletter, free subscription, Tshirts, etc
Great article and I’ll be the first to admit that I am a huge participant of word-of-mouth communication around the brands and products that I love. I’ve gotten dozens of friends and family to purchase from brands including Allbirds, Peak Design, and Sonos…. Similarly I am a big proponent for software tools I live and die by such as Notion and YNAB (I’m typically an early adopter, so most of the time they’ve never heard of whatever I am ranting about). WOM is incredibly powerful, and on another note, I think Substack is doing a great job in offering opportunities for creators to foster WOM for their writing.
Thanks for the comment, Spencer.
Early adopters are key factors in the power of word-of-mouth.
It wouldn't be so influential and powerful without you early adopters!
Do you recall what was the product that made you spread WOM the most?
A newsletter publisher recently reported the beehive WOM rewards offers were losing their appeal. I've often found the rewards not worth it to me.
On the other hand, I remember really wanting one of the invites for a gmail! The scarcity model works for me I guess.
Hey Phil, what are "beehive WOM rewards"?
On Gmail - People were selling gmail invites on eBay :D
Some beehive writers offer incentives for your recommendations for telling others to subscribe to their newsletters. Examples: shoutouts in the newsletter, free subscription, Tshirts, etc
Thanks Phil,
So they are trying to create some sort of a referral program.